The Platteville Area Chamber of Commerce officially changed its name to the Platteville Regional Chamber.
The change reflects not only the organization’s growing membership throughout southwest Wisconsin and beyond but also its growing influence and strength in creating visibility for member businesses throughout the region.
With the new name, the PRC’s Board of Directors has also adopted new mission and vision statements as well as a new logo that incorporates the area’s most iconic image, the M on the Platteville Mound.
“We’re excited to introduce a shorter and more inclusive new name and mission statement,” said chamber director Kathy Kopp. “Bringing business together to create greater prosperity is the focus of everything we do. Our new identity will greatly enhance our ability to communicate, to promote, and ultimately to serve every single one of our members.”
The chamber’s new name is among the results of the organization’s 2013 comprehensive plan that resulted from community and member input. A brand task force was established early this summer with chair Jaime Collins of Southwest Health Center; George Krueger and Les Hollingsworth, UW–Platteville Marketing faculty members; Tom Sigwarth, Dairy Queen and Country Kitchen owner; Dave Decker, chamber consultant, Larry Bierke, Platteville City Manager; Ralph Kluseman, chamber volunteer; and Sarah Miller, UW–Platteville Social Media Director.
The new name and logo were part of the Brand Task Force’s recommendations recently adopted by the chamber Board of Directors.
“We are at our best when we’re working together, and our new brand expresses that important reality,” said Kopp. “Whether it’s introducing new students to local businesses, organizing our hometown festival, or helping visitors and tourists, the Platteville Regional Chamber is continually investing in the region’s greater good. Everyone in our area should be proud that our members make it all happen.”
The PRC promotes its more than 300 member businesses, provides essential networking and educational opportunities for members, engages in collaborative tourism marketing efforts, and operates southwest Wisconsin’s only information center, serving more than 11,000 visitors annually.