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Five keys to entrepreneurial success
The founder of 10 companies will offer ideas to increase the chances of business success
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Start the new year with a shot of rejuvenation for your existing business or insights to help you with a startup, a new business idea or for exploring a business expansion.

At the next Inventors and Entrepreneurs Club meeting on Jan.  8, Thomas White, founder of 10 companies during his 40-year business career, brings the wisdom gleaned from his successes and failures to a conversation on the “Five Keys to Entrepreneurial Success.” This practical dialogue is focused on giving you at least one new idea that will increase your probability for business success.  White will share simple tools that each person can use to give them insights into the road to success and a way to build a map of the actions needed to make this success a reality.

The five keys of entrepreneurial success that White will talk about are:

Focus: What are your goals, why are they important and what commitment do you have to making them a reality?

Insight: Who is your primary customer? What are you offering and how does it meet or exceed their expectations? How do you translate this into a clear value proposition? How do you distinguish your business from others?

Reality Check : What skills, behaviors and qualities are needed for your business to excel in providing its products and services? What resources are needed to support your goals?

Road Map:  Building a clear road map of actions, promises and timeframes that will deliver your goals.

Evaluation: Develop criteria to regularly measure your progress and modify your goals, actions and resources as needed.

This session will be interactive and provide you an opportunity to immediately apply what you are learning to your business situation.

Over the past 35 years, White has created and led private and public organizations that initiated breakthroughs in areas as diverse as computer software, publishing, printing, market research, leadership development and organizational change. The common ingredients in his success are simple. He looked beyond the limitations that others believed and synthesized technology and human systems to create solutions other didn’t see. He attracted the best talent to translate these innovative solutions into practical products and services that were of high value to customers. He created cultures where people love what they do, work at their best and produce extraordinary results.

Today, White is the CEO of the C-Suite Network and its social media management company, Kuhoots. The C-Suite Network will launch in January 2014 with its C-Suite Academy, C-Suite television, C-Suite Conferences and an online global business community.

In addition to his role as a business leader, White has been a pioneer and inventor of technologies in the computer-networking field. He is a patent holder for innovations in business process and workflow technology. As part of his passion to educate others about the interface of human and computer systems, he was the co-author of “New Tools for New Times, The Workflow Paradigm.” He has written articles for numerous publications and served as a conference speaker around the world and from 2008 to this year was the executive producer of the syndicated radio program, "Business Matters."

Plan to attend at the Food Enterprise Center, 1201 North Main Street in Viroqua Jan.  8.  Networking starts at 5:30 p.m., the program begins at 6 p.m.

The meetings are free and no reservations are required.  Whether you have an idea or just like to think business, join us for a dynamic evening of networking with lots of creative people. No reservations are required and everyone is welcome!

The I&E club is organized jointly by the Crawford County Economic Development Corporation, Vernon Economic Development Association and Viroqua Chamber Main Street.

For more information, contact David Connolly at or 326-0234, Sue Noble at or 638-8332, or Emily Rozeske at or 637-2575.