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Southwest Wisconsin on TV
Lower Mississippi River in September, followed by Grant County next May
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The May Discover Wisconsin show will feature Sinnipee Valley Winery in Jamestown.

Several river towns along Wisconsin’s southern portion of the Mississippi River will be showcased on the nation’s longest-running tourism TV show. 

“Discover Wisconsin,” hosted by Mariah Haberman and Eric Paulsen, highlight recreational opportunities in southwest Wisconsin. The episode airs Sept. 9–10 across the Midwest and was produced in partnership with Crawford County Tourism, Grant County Tourism and Vernon County Tourism and Discover Wisconsin.

Discover Wisconsin’s “Southern Mississippi River Towns” program will air statewide Saturday, Sept. 9 at 10 a.m. on Fox Sports Wisconsin, and locally Sunday, Sept. 10 at 5 p.m. on WKOW-TV (channel 27) in Madison. It may also be streamed online at 

“The southern part of the Mississippi River in Wisconsin is breathtakingly gorgeous,” said Paulsen. “You thread through these charming small towns with towering bluffs on one side and the majesty of the river on the other.” 

“I am constantly telling folks to visit southwest Wisconsin—the entire region is a hidden gem,” added Haberman. “Our crew is thrilled to name Crawford, Grant and Vernon counties 2016 Choice Destinations and we’re even more excited to show folks across the Midwest what makes this area of Wisconsin so special!”

In Vernon County, Paulsen stops by the Genoa National Fish Hatchery and fishes off the nearby Clements Fishing Barge. The Viroqua Farmers Market also makes a cameo.

Heading south to Crawford County, Captain Scott Schadler is interviewed aboard the Celebration Belle in Prairie du Chien. Paulsen pays a visit to Sugar Creek Bluff State Natural Area in Ferryville while Haberman tours Villa Louis on St. Feriole Island and makes a stop at Market in the Park nearby. 

Grant County and its diverse tourism draws are also featured in the program. Haberman attends Railroad Days at Stonefield Historic Site in Cassville for an attempt at blacksmithing and Paulsen makes his way to Potosi Brewing Co. and the National Brewing Museum in Potosi. 

“We are so excited to be showcasing this corner of the state,” said Kathy Kopp, executive director of the Platteville Regional Chamber. “With our breathtaking views and variety of outdoor recreational opportunities, a visit to southwest Wisconsin is a must!”

“Southern Mississippi River Towns” will reach Discover Wisconsin’s broadcast network of 500,000 viewers across the upper Great Lakes region, including Wisconsin, Minnesota, Iowa, Northern Illinois, and Upper Michigan. The episode was produced by Maria Petrella.