Advance Auto Parts will open a new store in Platteville at 1400 E. Business 151 Thursday.

A ribbon cutting ceremony will be held Thursday, Aug. 20 at 11 a.m.

Company officials said they chose this location for the store because it’s convenient to where their customers live and shop as well as the garages where they take their vehicles for repair.

Steve Helbing will be the general manager and works with 10 employees at the new Platteville location. Helbing is a 30-year veteran of the automotive and retail sales industries.

Store team members will provide free installation for new windshield wipers and also offer a complimentary check of the vehicle’s electrical system and old battery, as well as provide free installation of a new battery with purchase on most vehicles. During regular store hours, customers may drop off used motor oil and batteries for recycling — ensuring that these materials don’t end up in landfills where they could harm the environment.

As part of its grand opening, Advance Auto Parts is donating $1,000 to JDRF.

The store is open Monday through Friday from 7:30 a.m. to 7 p.m., Saturday from 8 a.m. to 4 p.m., and Sunday from 9 a.m. to 3 p.m.