Keeping the marketing for your business or service relevant in today's fast-paced, ever-changing economy can be very challenging. At the next Inventors and Entrepreneurs Club meeting on Wednesday, June 10, Gays Mills resident Rachel Jovi will speak about ‘Clues for Marketing and Branding,’ with an eye to the present and future. Learn how to build a compelling brand experience that will drive customer loyalty including how to tell your story, stand out, and offer the uniqueness that is your brand.

 Rachel is the Rural Small Business Consultant for the southwestern Wisconsin area of the Wisconsin Women’s Business Initiative Corporation (WWBIC). She has the pleasure of working with entrepreneurs who are passionate about their business idea and offers business-coaching services free of charge to area small business owners.  Especially fond of “crazy” ideas, Rachel’s expertise extends to honing in on operational parameters to realize the greatest return of energy, time and resources for small business owners.

The meeting will be held at the Food Enterprise Center, 1201 North Main Street in Viroqua. Networking starts at 5:30, the program begins at 6 p.m. The I&E club is organized jointly by the Crawford County Economic Development Corporation, Vernon Economic Development Association and Viroqua Chamber Main Street. For more information, contact David Connolly at dcnnlly@gmail.com or 326-0234, Sue Noble at snoble@veda-wi.org or 638-8332, or Nora Roughen-Schmidt at vcmsprograms@gmail.com or 637-2575.

The meetings are free and no reservations are required. Whether you have an idea or just like to think business, join in for a dynamic evening of networking with lots of creative people. Everyone is welcome!