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Council approves agreement with chamber for tourism promotion
70% of room tax proceeds dedicated
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PLATTEVILLE — The Platteville Common Council voted Sept. 25 to make the Platteville Area Chamber of Commerce the city’s official tourism promoter.

The council’s vote renewed the agreement with the chamber to use 70 percent of the city’s room tax proceeds for tourism promotion.

The chamber must still approve the agreement.

At-large Ald. Steve Becker said the new agreement is “essentially the same as it’s been in the past, with changes in the time period for renewal.”

City Attorney Brian McGraw said funding in the agreement equals 70 percent of the city’s room tax proceeds, with the rest used for “other purposes.”

The vote included a provision that the chamber submit a tourism budget by Nov. 15.

“Essentially the Tourism Committee has to approve the budget” through the city council, said Becker. “I think that there should be some timeline on when this is going to happen.”

The city’s Tourism Committee is made up of a hotel/motel representative, three city residents and Becker, the council representative. The heads of the chamber and the Main Street Program also serve as non-voting members.