The A&W Restaurant at 111 Millennium Dr. in Platteville is partnering with Disabled American Veterans to celebrate National Root Beer Float Day Sunday.
All day long the Platteville A&W — and other participating A&Ws — will give away free small Root Beer Floats with any purchase. For the first time, A&W will raise money for DAV, which provides support services to more than 1 million veterans every year. A&W patrons will be encouraged to contribute to DAV during the celebration. Donations also can be made online at www.rootbeerfloatday.com. Root Beer Float fans may join in the festivities by using the hashtag #RootBeerFloatDay.
“There is nothing more ‘All American’ than Root Beer Floats,” said A&W CEO Kevin Bazner. “It just seems fitting that as we commemorate this treat, we also thank and help American veterans who gave so much to our country. We’re very pleased to be working with DAV, which like A&W, has been a part of America for nearly 100 years.”
Bazner noted that A&W Root Beer was first introduced at a parade honoring returning World War I veterans in 1919.
This is the fifth annual National Root Beer Float Day. So far, A&W has raised $550,000 for veterans’ service organizations. It hopes to raise an additional $150,000 this year for DAV.
“National Root Beer Float Day gets bigger every year,” said J.J. Dykes, Assistant Manager. “It’s a way to say ‘thank you’ to our customers for supporting us. We’re inviting everyone to stop by for a float and to donate to DAV.”