You may have seen him on CBS Sunday Morning, or NBC News, in the Huffington Post, on National Public Radio.

Perhaps you are one of his more than 30,000 Facebook Fans.

Photographer and artist Mark Hirsch and his internationally renowned project That Tree will be at Gallery C in Dubuque in October.

A selection of photographs from the project will be on view Oct. 11 through Nov. 3. An artist reception and book signing will take place on Friday, Oct. 11, from 6 to 8 p.m.

While recovering from a near-fatal car crash in 2012, Hirsch was inspired by a friend to use his iPhone to document a year-long photo a day project focusing on an old bur oak tree. Hirsch embraced the challenge resulting in a transformative experience of healing, self-discovery, inspiration, and enlightenment.

Trees resonate deeply in the souls of millions of people.  Hirsch said as a photographer and a person, That Tree spoke to him.

“She spoke of patience and dedication, hidden beauty and personal healing,” said Hirsch. “Nestled in a valley between two cornfields in the Town of Platteville, That Tree has witnessed a dramatic metamorphosis of the land.  For an entire year using only my iPhone, I would quietly coax her stories and share in her wisdom through my visual discoveries in and around her realm.”

The year long project along with Hirsch’s reflections have been published in a coffee table book, That Tree, available at www.thattree.net, and will also be available for sale at Gallery C throughout the exhibition.

Mark Hirsch lives in Platteville and is an editorial and corporate photographer based out of Dubuque. Hirsch spent 20 years in the newspaper industry as a photojournalist, photo editor and visuals editor before embarking on a freelance career in 2006. His clients include Getty Images, The New York Times, and John Deere Corp. along with many regional clients.

Gallery 3 is open Wednesdays through Fridays from 11 a.m. to 4 p.m., weekends 1 to 4 p.m., and  by appointment