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Driftless Development, Inc., opens new office
In Gays Mills
Carol Roth in DDI Gays Mills office
CAROL ROTH of Driftlesss Development, Inc., is seen on day one in the organization's new offices in Gays Mills. The office is located in the Showen Building on the old Main Street of Gays Mills, and is open Tuesdays and Fridays.

GAYS MILLS - Opening day for the new Gays Mills office of Driftless Development, Inc., was Friday, Jan. 6. Carol Roth was in her office in the Showen Building, and reported having had a “steady stream” of visitors throughout the day.

“The Gays Mills office will be open on Tuesdays and Fridays,” Roth said. “Your best bet, before stopping in, is to call and make an appointment – otherwise I may be meeting with another client or holding a meeting offsite.”

Carol Roth can be reached at 608-279-2293 or by e-mail at

“Driftless Development receives funding both from the City of Prairie du Chien as well as from Crawford County,” Roth explained. “So it is an important part of our mandate to ensure that the whole county is benefiting from what we have to offer. That’s why we decided to open this office in the northern part of the county.”

Roth said that Driftless Development has a strong connection with the Wisconsin Economic Development Corporation (WEDC), and also lots of connections to other partners like Couleecap and Wisconsin Business Initiative. She said that WEDC has taken a strong interest in Crawford County, and a representative visits Driftless Development about once per month.

“We can help with writing and evaluating a business plan, as well as with connection to resources that can help to make your plan a reality,” Roth said.

Roth shared that plans are already in the works for business development and promotion projects that will benefit the northern part of Crawford County. She specifically cited projects involving the Gays Mills apple orchards, housing development and projects related to medical services.

Roth also touts the work of Driftless Development in Prairie du Chien with the Blackhawk Junction project.

“The workforce housing portion of the Blackhawk Junction project will be completed soon,” Roth said. “The second half of that development will involve creation of five-to-six retail spaces, and we anticipate breaking ground on that phase of the project in late 2023 or early 2024.