AVOCA - The Avoca Mercantile has made the move to 1768 Wisconsin Street, Avoca and has been preparing for it’s new grand opening on May 6. 

Tucked away just a short mile drive from its original location, the new shop boasts around 4,000 square feet in a beautiful Victorian farm house in a peaceful country setting. 

“My staff has been working so hard to get everything ready,” shared owner Cheryl Delventhal. “We have Rustic, Boho, Mid Century Modern, Shabby Chic items just to name a few. We plan to have bedding plants, lawn ornaments, hanging baskets, a lot of different things!” 

Delventhal also notes that this year they are excited to offer a 20 by 40 foot sunflower garden for customers to enjoy and take photographs in. 

“Next year we plan to also have a lavender bed where the sunflowers are now and expand to a larger sunflower field as well,” Delventhal shared. 

The Avoca Mercantile is going into its fifth year as they expand into the family’s newly updated Victorian. 

“Where did time go?” Delventhal questioned with a laugh. “We’ve had the farm house for years but when our daughter got cancer she wanted to live in the cottage. So it sat empty for seven years. And when the time came that we needed a little more space and flexibility we thought it would be perfect. So we got it rezoned and did the work to get it ready and we hope it just wows our customers as much as it has wowed us!” 

The quaint shop employees twelve individuals to help keep things running smoothly, something Delventhal is quite thankful for. 

“If it wasn’t for my team I’d be lost!”

In addition to the previously stocked fun decor, Delventhal shared that they’ve put a strong emphasis on sourcing and providing items that are made in Southwest Wisconsin. 

“We’ve really expanded our picture and sign collection with a lot of it being Southwest Wisconsin made,” said. “Our florals are also just amazing. We carry the same brand as Joanna Gaines (from the popular home improvement show Fixer Upper) carries at her Magnolia Market.” 

Additionally, the shop will also carry fresh produce, jams, jellies and wines from the local wineries. 

In an effort to make sure everyone has a delightful visit at the Mercantile, the owners also plan to have their lawn and garden set up in a comfortable and inviting way. 

“We will have benches and picnic tables for people if they want to pack a lunch and come visit,” Delventhal shared. “We have antique tractors and trucks to wander about and look at, and we’ll have our two little heifers out on the pasture. Folks can even come and check out the barn where the bedding plants are kept. There aren’t so many like it around anymore.” Delventhal shared that the barn was on her childhood farm and the family purchased it when her mother wanted it removed and hired Amish workers to carefully take down every piece, label it, and move it to Avoca and rebuild it to its former glory.